Restaurants
Candlelit tables and the dinner the night is built around.
Partner with The Gentleman's Guide · Charlotte, NC
Become the Place Charlotte Chooses
Your next customer isn't just looking for something to do. They're looking for somewhere worth going.
Every memorable date begins with a decision. Where should we eat? What should we experience? Where can I take someone that will leave a lasting impression? Through the Charlotte Date Night Black Book, we connect local businesses with people actively exploring where to dine, what to experience, and how to create unforgettable moments.
More than advertising. A partnership built around discovery, consideration, and customer opportunity.
Why partner
You Built the Experience. Let Us Help Bring the Customers.
You didn't build your business just to become another name in an online directory. You built something people should experience.
But even exceptional businesses face the same challenge: attracting the right customers, standing out from competitors, and turning visibility into revenue. That's where The Gentleman's Guide comes in.
We position our partners within the experiences our audience is already interested in planning—from first dates and anniversaries to weekend getaways and special celebrations.
We're not simply putting your business in front of more people. We're helping put it in front of people with a reason to choose you.
The right moment
The Right Audience. The Right Experience. The Right Moment.
Traditional advertising fights for attention. The Gentleman's Guide is designed to introduce your business during a more meaningful moment: when someone is deciding what to do next.
- When they're choosing where to take a date.
- When they're planning an anniversary.
- When they're searching for an experience that feels different from the ordinary.
That's where we want your brand to show up. And because we're focused on the Charlotte market, our partnerships are built around local businesses, local experiences, and local customer intent.
Who we partner with
Built for the businesses that make the evening
Cocktail Lounges
The first drink, the last drink, and the conversation between.
Boutique Hotels
Weekend getaways, anniversaries, and nights worth extending.
Luxury Transportation
Arrivals that set the tone before the evening begins.
Jewelers
The milestones — and the gifts — that make them unforgettable.
How the partnership creates value
Discover. Consider. Choose.
- I
Discover
People explore date-night ideas in the Black Book, our guides, and partner profiles.
- II
Consider
Your brand becomes one of the options they weigh for the evening ahead.
- III
Choose
Customers can visit, book, or buy — the moment of decision is where you show up.
Partnerships
Choose Your Partnership
Five ways to become part of the evenings Charlotte remembers.
Preferred Partner
$199/mo
Get Discovered. Get Considered. Become a Local Favorite.
Great businesses deserve to be found.
Put your business in the Charlotte Date Night Black Book and create a direct opportunity for potential customers to discover what makes your experience worth choosing.
Your partnership includes:
- Dedicated business profile in our partner directory
- Placement in the Charlotte Date Night Black Book
- One active customer-facing offer
- Basic referral tracking to measure engagement
Featured Partner
$499/mo
Don't Just Get Discovered. Become the Recommendation.
Customers have options. Your business needs a reason to stand out.
Featured Partners receive more prominent exposure across our platform, helping position their businesses as compelling choices for memorable nights out.
Rather than waiting for someone to stumble across your business, become part of the recommendations they're exploring.
Everything in Preferred, plus:
- Enhanced visibility and prominent directory placement
- Featured date-night recommendations
- One monthly promotional placement
- Expanded performance analytics
Premier Partner
$999/mo
Become Part of the Experience They Remember.
Some businesses aren't simply destinations. They're the reason the evening becomes unforgettable.
Premier Partnership is designed for brands that want a stronger presence in the Charlotte lifestyle and dating experience.
We go beyond basic discovery to explore ways to connect your brand with featured recommendations, promotional campaigns, and curated experiences.
Everything in Featured, plus:
- Priority consideration for relevant partner campaigns
- Two promotional placements per month
- Quarterly partnership performance reviews
- Opportunities for integration into curated events, when available and appropriate
Exclusive Category Partner
$1,999/mo
Own Your Category. Stand Apart From the Competition.
Imagine becoming the exclusive featured partner in your approved business category within The Gentleman's Guide.
Not simply another option on the list—but the brand with a defined position in our partnership ecosystem.
Designed for businesses that understand the strategic value of differentiated positioning, category exclusivity, and stronger brand association.
Everything in Premier, plus:
- Contract-defined exclusivity within an agreed category
- Co-branded promotional campaign opportunities
- Enhanced visibility across applicable partner experiences
- Customized quarterly performance reporting
Category exclusivity is subject to availability, clearly defined scope, and a signed partnership agreement.
Presenting Sponsor
Starting at $5,000/mo
Don't Just Join the Conversation. Help Shape It.
For brands looking to build a defining presence in Charlotte's dating, hospitality, and lifestyle community, the Presenting Sponsorship provides an opportunity to create something bigger.
Become a leading brand associated with experiences, conversations, and events that bring people together.
This is not a one-size-fits-all advertising package. It's a customized brand partnership built around your marketing objectives and the audience we are developing.
Custom sponsorship opportunities include:
- Negotiated presenting and naming rights for the Charlotte Date Night Black Book
- Event sponsorship integrations
- Co-branded editorial and promotional content
- Coordinated, multi-channel marketing campaigns
- Custom performance reporting and campaign planning
Billed monthly. Card payments may include a processing fee.
Questions
Frequently Asked Questions
Who is The Gentleman's Guide audience?
Our audience is Charlotte men who are planning dates and experiences: where to eat, what to do, and how to make an evening memorable. They use the Charlotte Date Night Black Book, our guides, and partner profiles to decide where to go next.
How does placement work?
Every partner receives a business profile in our partner directory and placement in the Charlotte Date Night Black Book. Higher tiers add more prominent directory placement, featured date-night recommendations, and monthly promotional placements. The exact placements for your tier are listed on each plan.
Is there a contract or minimum term?
Partnerships are billed monthly. Any term, renewal, or minimum commitment is outlined in your partnership agreement. Contact us for details before you start.
Can I cancel or upgrade my partnership?
You can ask to change tiers at any time. Cancellation and upgrade terms are outlined in your partnership agreement; contact us and we will walk you through the options.
How is performance tracked?
Preferred partners receive basic referral tracking to measure engagement. Featured partners and above receive expanded performance analytics, and Premier and Exclusive partners also receive quarterly performance reviews or reporting. We report what we measure; we do not promise a specific return.
What does category exclusivity mean?
An Exclusive Category Partner is the only featured partner in an agreed business category within The Gentleman's Guide. Category exclusivity is subject to availability, a clearly defined scope, and a signed partnership agreement.
How do I get started?
Choose a plan and start it directly through the secure checkout link on each tier, or apply on our partner application page if you would like to talk first. For a Presenting Sponsorship or a custom package, contact us.
Is the program only for Charlotte businesses?
Yes. The Gentleman's Guide is focused on the Charlotte market, so partnerships are built around local businesses, local experiences, and local customer intent. If you are a regional brand with a Charlotte presence, contact us about a custom partnership.
Let's talk
Let's Build Something Worth Remembering.
The best partnerships create value on both sides. You bring the experience. We bring the platform, promotional opportunities, and a growing vision for connecting people with exceptional places.
Your next great customer could be planning their next great experience. Give them a reason to choose you.